The Journal
Growth

Your marketing agency is lying to you.

Danielle Theobald
Danielle Theobald
Social Media Strategist · 4 Jun 2026 · 1 min read
Your marketing agency is lying to you.

Your marketing agency is lying to you.

5 myths everyone believes and im TIYAD of it ↓

Posting more = more growth.

One scroll-stopping post beats seven average ones every time. The algorithm rewards depth, not volume.

Engage 15 mins before and 15 mins after posting.

ZERO verified data behind this. Idk what 'guru' started this trend but pls stop. Reply to every comment meaningfully whenever you have time. Spend 10 mins a day engaging with your audiences posts - that's all ya need

'DoNt UsE aI tO wRiTe CoNtEnT'

Don't use it to replace your voice - agreed. But researching what's performing in your niche? Breaking a creative block? Stress-testing an angle before you write it yourself? That's not lazy, stop being scared of AI

Paid ads = the most money.

More revenue, maybe. More profit? Almost never. And the second the budget stops, everything stops with it.

Hashtags make or break your content.

A strong post hits the explore page because it's strong. A weak post won't - no hashtag stack is saving it. Use them, don't stress about them.

3B+ organic impressions across my client accounts last year. £0 in ad spend.

The methodology works. The myths can politely go in the BIN

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