pOsTiNg CoNsIsTeNtLy is not a strategy

pOsTiNg CoNsIsTeNtLy is not a strategy

sorry not sorry x

it's costing most of y'all THOUSANDS

u feel behind on content, so u hire someone to... post more

but posting was never the problem bestie cakes

the PLAN was

strategy decides what you say, who you're saying it to, and where it all leads, correct?

execution is the posting

hire execution to fix a strategy gap and congrats, now you're going nowhere, just faster than u were before

this is why a strategist and a content person are not the same hire

(and should NEVER be the same price)

one picks the direction. one drives.

you need both, doing their own jobs

if more content isn't tied to a decision about where it actually sends people...

you don't have a marketing problem

you've got a nice ol strategy-shaped hole x