what will social media look like in 5 years?

what will social media look like in 5 years?

truth is, idk

people are slowly moving back to analog, influencers are becoming increasingly obsolete, meta is fighting declining active user rates

the way you market your brand has been changing constantly in the last few years

when I first started my marketing agency, it was a matter of posting on the Insta grid - maybe a story here and there

now we have Reels, Instants, Threads, Highlights, Pinned Posts, Carousel Reels, Link Stickers, Meta Verified Features

and thats all for one app 😭💀

dont get me wrong I love the shift, because it makes my work exciting

but its damaging society as a whole

from a brand side, your best strategy is to be constantly testing whilst also running 4 content pillars and trying some signature series per account - analyse the data according to funnel metric targets and go from there

from a consumer side, remember the very saying that 'if it's free, you are the product'