Sat down to work this morn
Sat down to work this morn
Laptop. Sparkling water. Typical vibes.
But what I saw on the table?
Marketing that would make half of Soho weep.
A mini sign: ‘Be right back’ 30 min massage next door 100k IDR (£4.60) They’ll hold your seat + your stuff
Same café. Same crowd. All remote workers.
The spa next door knows exactly who they’re speaking to:
Digital nomads, mid-work slump, open to persuasion.
(aka: me and all of you reading this)
They don’t need funnels or Facebook Ads.
They just need a laminated sign and a soft sell.
Meanwhile…
your brand’s burning £10k on retargeting ads that don’t even convert 🫠
Not because you’re bad at marketing.
Because you stopped thinking.
Do better.
Your next breakthrough doesn’t need a media buyer.
It needs a whiteboard, 10 minutes, and someone who actually cares.
If a spa in Bali can hack attention for £4.60…
so can you.
