Pinterest users are SEARCHING to buy
Pinterest users are SEARCHING to buy
(89% of them have their wallets out already)
Meanwhile you're fighting for 2% reach on TikTok 💀
My client just messaged me LOSING IT bc Pinterest sent her 454 clicks last month from pins we posted in FEBRUARY
(that's £3k in revenue from 6-month-old content bestie)
You know what your TikTok post from February is doing?
Nothing. It's dead. Buried under 73829 other posts.
But Pinterest?
Pinterest users aren't scrolling mindlessly at 11pm
They're SEARCHING ‘personal brand ideas’ with a £10k budget
They're HUNTING ‘aesthetic coffee machine’ ready to drop £2k
They're PLANNING ‘Bali trip outfits’ with their credit card out
The psychology is COMPLETELY different:
TikTok: ‘entertain me while I avoid sleep’ Pinterest: ‘help me buy the thing I already decided I want’
It’s actually rly rly simple:
Social media = interruption marketing Pinterest = intention marketing
One fights for attention. One captures existing demand.
While you're creating another TikTok begging people to care...
Pinterest users are literally typing ‘WHERE CAN I BUY THIS’
Stop chasing people who don't want to be sold to.
Start showing up where people are ASKING to buy.
Today I start with 2 new brands on Pinterest:
👖 Clothes Doctor 🍊 Clementine App
I’m taking on 2 more clients this month - DM me if you want these results to be yours x
