The Journal
Growth

PiNtErEsT iS jUsT fOr HoMeWaRe BrAnDs

Danielle Theobald
Danielle Theobald
Social Media Strategist · 15 Oct 2025 · 1 min read
PiNtErEsT iS jUsT fOr HoMeWaRe BrAnDs

PiNtErEsT iS jUsT fOr HoMeWaRe BrAnDs

ok babe x

(that's what closed-minded people say, and we ignore them)

if you're reading this and you want to give Pinterest a go:

1. Set up + optimise your account (check out my recent posts for a step by step) 2. Write an 800 character list for each of your boards (50:50 mix of short-tail and long-tail) 3. Post 2 pins/board immediately, with the pin description as above keywords 4. Let them propagate and ✨marinate✨ for a week 5. Turn on my notification bell for your next assignment 🫡

Guys the truth is Pinterest is simple af

people just cba to learn a new algorithm

but ironically...

it's those people that won't grow an organic community

they just make a few posts a week, repurpose across platforms and call it marketing

(if ur doing this, believe me when I say you may as well spend your time elsewhere)

I onboarded 3 new Pinterest clients this month:

Client 1: Laundry eCom brand Client 2: Women's mental health app Client 3: Healthy coffee powder

All are set up and #marinating at the moment

+ I know they'll succeed

(because if they don't, they get their money back)

don't be fooled by the noise - give Pinterest a go and see where it takes you!!

(+ my DMs are always open if you need some guidance)

Designed & built byDesigned & built byDesigned & built byDesigned & built byDesigned & built byDesigned & built byDesigned & built byDesigned & built by