ok but WHO actually is on your website right now?
ok but WHO actually is on your website right now?
I started asking and the data ✨ humbled tf ✨ outta me
I've been guilty of this too - building out content, offers, lead magnets... assuming I know what my audience wants based on analytics dashboards (and vibes tbh)
💀 biggest mistake ever
here's what the data actually shows:
revenue problems aren't actually a traffic problem!! they're a stranger problem
ur sending people to a page that was built for someone you made up in a strategy doc (that let’s be honest, you probably created in Claude)
you optimise for a fake person, and then wonder why the conversion rate is giving #tragic
the brands with the highest MRR aren't just tracking clicks or A/B testing like all of us
they're literally asking their customers 'bestie, why are you here?’
ergo, closing that middle of funnel gap we ALL see
(spoiler alert: top of funnel means absolutely nothing if your middle leaks)
that's why I've added Zigpoll to my new website I’m working on - a micro-survey tool that pops up at the right moment and asks the right question
just a quick 'hi stranger, who are u and what do u need from me?'
the difference between a visitor who bounces and a customer who converts
In marketing jargon: the saving grace of a leaky MOF
so I'm asking. the answers change my content. customers get more value. I get more conversions and moolah 💸
It’s the ultimate win-win in business
Zigpoll if you're not using this yet, start. it's free and live in 5 mins 👇
(yes it's a collab, but i'd have told u anyway bc it’s the GOAT)
