my weekly marketing reading list so you don't have to do the scrolling 📚
my weekly marketing reading list so you don't have to do the scrolling 📚
a few things that actually made me stop in my TRACKS
Pinterest hit $1B in revenue for Q1 2026. 631 million monthly active users. 18% year-on-year growth. if you're still sleeping on Pinterest as a traffic and discovery channel, wake up bestie
Facebook organic reach is back?? creators are reporting a significant spike and Meta is now giving content assessments before you publish. worth paying attention to!!
carousels are outperforming Reels on both reach AND engagement as accounts grow - even though most brand accounts are still posting more Reels. I feel this has been coming for a while now and the data fully back this up - get on those carousels!
and the one thing you all need to repeat with me
🚨 the brands winning in 2026 aren't the ones with the biggest budgets. they're the ones MOVING FASTEST 🚨
testing new formats, trying new aspect ratios, turning comment sections into content series
also -
Instagram is still the #1 platform marketers are prioritising (49.4%) but LinkedIn came in second above TikTok, even for B2C brands.
make of that what you will.
the overall vibe from everything I read this week: marketers are chasing reach on the big platforms AND building slower, more intentional communities through newsletters and podcasts at the same time.
(yes, both things can be true)
any news or cool campaigns I missed?
