'My ReVeNuE iSnT iNcReAsInG'
'My ReVeNuE iSnT iNcReAsInG'
It's actually a very simple fix bestie!
It's called a ✨ funnel ✨
+ if ur revenue is looking a bit shocking, odds are urs is broken before people even find you
Here's what I see CONSTANTLY with business owners who come to me saying their marketing 'isn't working':
📣 They've got a funnel that looks great on paper 🚨 Ads at the top. Email sequences in the middle. A solid offer at the bottom 💰 But the revenue isn't growing
So they do what everyone tells them to do. A/B test the landing page rewrite the email subject lines run more ad sets
yet the Shopify ding is giving ghost town
bc the leak isn't. at. the. bottom. of. the. funnel.
PSA: it never usually is !!!
The leak is at the TOP - and it's this:
you're filling the funnel with the wrong people from the wrong CHANNELS
Google ads = people already searching Meta retargeting = people who already visited Instagram = ppl who already know you
Can u spot the theme?
Every single one of those channels operates on EXISTING demand
You're not creating desire. You're just fighting over people who are already in market 😭
(ergo, you fall into the commoditisation trap)
CPA climbs, ROAS shrinks
You keep getting revenue, but you're not actually growing
To anyone in this stage right now, I need you to figure out how to show up BEFORE the search happens
(in marketing jargon, this is the consideration phase. Google it)
That's where the real leverage is, when people don't even know they're going to buy yet
cos if ur funnel is broken, fixing a landing page isn't going to help, adding more creatives to ad sets won't help
you'll just be in a trap and probably blame it on the algorithms (or your ad agency will)
Stop blaming, start looking at your funnel bc
a solid marketing funnel will never fail to bring you MRR growth
Lmk if u want a break down of the consideration phase next week 🕺🏻
(ps - the client in the sc below has a full-phase funnel. Ads, organics, emails, blogs, creators, PR - not to toot my own horn, it's pretty damn great)
