The Journal
Strategy

‘I posted 10 Idea Pins and got zero clicks.’

Danielle Theobald
Danielle Theobald
Social Media Strategist · 30 Jul 2025 · 1 min read
‘I posted 10 Idea Pins and got zero clicks.’

‘I posted 10 Idea Pins and got zero clicks.’

Yeah. That’s the point.

Idea Pins aren’t made for traffic!!!!
 They’re made for visibility

And if you're not using them, you're missing the fastest way to get your brand in front of cold, high-intent eyes.

Here’s the game:

Standard Pins = SEO + traffic
Idea Pins = attention + authority

Pinterest pushes Idea Pins like TikToks:
→ Home feed
→ Trends tab
→ Creator hub
→ Non-stop eyeballs

But only if you’re doing them right: 1. Teach ONE thing 2. Use voiceover (trust magnet) 3. Show your face, product or proof 4. Call to action: follow or search your profile 5. Ideally post 2-3/week

Brutal truth?
 Most people skip Idea Pins because they expect clicks.
 But Idea Pins are the warm-up.
 The brand builder.
 The ‘I see you everywhere’ moment before the sale.

Fix your expectations.
Fix your funnel.

Comment ‘IDEA’ for 5 plug-and-play Idea Pin prompts :)

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