HELLO FRESH HAS DONE IT AGAIN 👏

HELLO FRESH HAS DONE IT AGAIN 👏

(which is why they have 7.7 BILLION euros in rev)

let me take you to Waterloo Station, London

they built a life-size kitchen inside their delivery box had a REAL family cooking dinner every evening (?!) gave away 9,000 mini boxes with recipes and dinner bells

and now we're all talking about it

here's the thing about HelloFresh:

• 75% market share in the US and Europe • 7.7 BILLION euros in rev • the ONLY profitable meal kit company at scale

they didn't get there by playing small

they got there by being bold, testing weird ideas, and having FUN

and that's the reminder for every brand owner reading this:

stop overthinking start experimenting

your next campaign doesn't need to be perfect!!