Greggs just opened a PUB and I'm FERAL

Greggs just opened a PUB and I'm FERAL

If I was anywhere near Newcastle rn I'd be RUNNING

they're calling it The Golden Flake Tavern. pink Jammie Pale Ale on tap. classic sausage roll on the menu.

This is peak guerrilla marketing and here's why:

They didn't announce it months in advance. They didn't run focus groups. They just... opened a pub. In Fenwick.

For 5 months only.

Guys I'm actually so here for it 😭

The FOMO is IMMEDIATE

Think about what they've created:

→ Urgency (limited time) → Exclusivity (one location) → Shareability (who ISN'T posting about this?) → Brand chaos (a bakery serving beer???)

This is how you hijack culture.

Not with a press release. With a bloody Greggs sausage roll.

Greggs IS Britain core. Steak bakes and meal deals. Working class icons.

And they just made it BETTER.

While your brand is scared to try anything new...

Greggs opened a pub bc...

why the hell not??

Your competition is still making mood boards.

Greggs is making HISTORY.

ps - booking my train to Newcastle as we speak. Who's coming? First round of sosig rolls is on me 💅