FOMO is one of the greatest marketing tactics...
FOMO is one of the greatest marketing tactics...
but FOBO is where you're losing money
we've all heard of FOMO, right?
how you want your customers to FEEL like they're missing out if they don't have your product
more FOMO = more sales
but once you've nailed that it's time to start thinking about FOBO
✨ fear of better options ✨
(no I didn't make it up - it's a real thing x)
aka: analysis paralysis
it happens VERY often in pretty much every market in 2025
there's so many options for anything we could possibly want or need
it gets... overwhelming
whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options
what this looks like on the back end:
- cart abandonment - high bounce rates
how you can fix it:
1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)
2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)
3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)
FOBO is a WHOLE other ball park in marketing
but something most people miss, and don't speak about
and you already know imma come bring the best info to your feed
because I want us all to win ⭐️
