99% of brands will IGNORE this Instagram update

99% of brands will IGNORE this Instagram update

+ lose MILLIONS in reach

Instagram just showed you the exact formula for viral reels 🥹

If 50% of viewers are still watching at the 60% mark = viral.

Less than that? Your content is dead.

I've been tracking this on clients TikTok for literal YEARS lmao

(+ have released YouTube videos on this metric)

Now Instagram's giving you the data.

My client's 2.2M impression reel?

Hit 63% retention at the halfway point.

The flops? 35% or less

But here's what nobody's connecting:

Week 1: Post reel → check retention → 42% at halfway Week 2: Fix the boring middle bit Week 3: Repost → 67% retention → viral

It's literally just math bestie.

You’re litch GUARANTEED to get a viral video if you pay attention to the data

(Also: edit in Instagram's 'Edits' app. They're pushing their own tools. Classic Meta move 💅)

Your competition is still posting and praying.

You're engineering virality with actual data.

And I'm just here for the popcorn 🍿