90% of brands will fail in 2026

90% of brands will fail in 2026

(save this - you'll need it)

2026 social trends everyone's missing:

AI + short-form video = obvious but that's basic, everyone knows this

the REAL money moves:

• micro-communities (1k engaged > 100k ghosts) • ugly authentic content (your iPhone selfie > $5k photoshoot) • social commerce built-in (stop sending people off-platform ffs) • employee advocacy (your team IS your marketing dept!!)

what this actually means:

• vanity metrics rly need to go in the bin now • PLEASE let your employees post messy BTS content • sell where people already are scrolling (+ check out Gary Vaynerchuk for social selling tips he's a ledge) • build 1000 true fans, not 1M followers

brands still scheduling motivational quotes for Q1?

bestie that's embarrassingggg 💀

the winners in 2026 won't have the biggest following

they'll have the tightest community

(and they're already building it while you're reading trend reports)

wake up x