54k of you watched me announce XOXO's pivot with zero plan

54k of you watched me announce XOXO's pivot with zero plan

Now I'm gonna tell you what I haven't admitted yet

I have a business. w inventory. w potential.

And absolutely NO IDEA what it's becoming.

My brain at 3am looks like:

Monday: 'Christian conversation cards to explore faith' Tuesday: 'Intimacy sex packs for couples' Wednesday: 'Charity in Bali - 50% profits to local families' Thursday: 'More dating events bc that sold 200 tickets' Friday: 'What if we did ALL of them?'

This is the first time in my business journey where something's ACTIVE but #planless

Usually I'm the strategy girl. The Pinterest queen with data. The one who scales brands to 7 figs with SYSTEMS.

But XOXO?

XOXO is teaching me something terrifying:

Sometimes the plan IS not having a plan.

My biochem brain is SCREAMING. It wants spreadsheets. Projections. Market research.

But maybe... just maybe...

The magic happens when you stop forcing the answer.

When you let 1000s of conversation cards sit in your room while you test WILDLY different ideas.

Christian packs to sex packs is UNHINGED as a product range 😭

But what if that's exactly the point?

What if XOXO becomes whatever people NEED it to become?

Not what makes sense on paper. Not what VCs would fund. Not what my business coach would approve.

Just... what feels right in the moment.

I'm either building the messiest brand pivot ever or accidentally creating something revolutionary by NOT planning it.

(ps if you have strong feelings about christian vs sex packs please drop them below bc I literally need a sign from God at this point 💀)